Advertising Code

upc0z advertises and markets its wagering services responsibly and in accordance with New South Wales law. As a licensee of Liquor & Gaming NSW (licence 4597/2024/WB), we are bound by the advertising restrictions in the Betting and Racing Act 1998 (NSW) and by relevant industry codes. This page explains the rules that apply to gambling advertising in NSW and how we comply with them.

Gambling advertising can influence behaviour, including among people who may be at risk of harm. Our policy is to advertise in a way that is lawful, accurate and socially responsible, and that never encourages excessive or harmful gambling.

The NSW advertising provisions

The Betting and Racing Act 1998 (NSW) sets out specific prohibitions on gambling advertising. The provisions that govern our advertising and marketing are:

Section 33H — Prohibitions on gambling-related advertisements. This prohibits publishing or communicating a gambling advertisement that may be accessible to a person in New South Wales and that contravenes the requirements of the section. In particular, under section 33H(2)(h) a gambling advertisement must not include any inducement to participate, or to participate frequently, in any gambling activity, including an inducement to open a betting account. ("Inducement" is defined in section 33GA and includes the offer of a credit, voucher, reward or other benefit.)
Section 33HA — Prohibition on direct marketing. This prohibits providing a gambling advertisement directly to a betting account holder by email, SMS or other direct means unless the holder has given express and informed consent to receive gambling advertisements by that means and has not withdrawn that consent.
Section 33I — Gambling-related advertisements during sporting fixtures. This restricts gambling advertising in connection with, and during, sporting fixtures.
Section 33JA — Prohibited inducements. Separately from advertising, this prohibits offering or supplying an inducement to a person to open a betting account, to invite another person to open a betting account, or not to close a betting account, and an inducement to consent (or not to withdraw consent) to receiving gambling advertisements. It also restricts free bets unless all payouts from the free bet can be withdrawn at any time.

These are the advertising provisions we apply. We monitor changes to the Act and to associated regulations and update our practices accordingly.

Industry code

In addition to the law, upc0z follows the AANA Wagering Advertising & Marketing Communication Code published by the Australian Association of National Advertisers. The Code sets standards for the content and placement of wagering advertising, including requirements around responsible gambling messaging and not targeting minors. We treat the Code as a minimum standard and apply it across all of our advertising channels.

How upc0z complies

No inducements in our advertising. Consistent with section 33H(2)(h), our gambling advertising does not include any inducement to participate, or to participate frequently, in any gambling activity, including any inducement to open a betting account. Consistent with section 33JA, we do not offer or supply inducements to open, refer or keep a betting account, or to consent to receiving marketing, and we do not advertise sign-up offers, bonus bets, free bets or similar incentives.

Responsible-gambling taglines. Our advertising carries responsible-gambling messaging and taglines, and directs people who may need support to help services. We include this messaging clearly and consistently so that it is not obscured.

Honouring opt-outs and consent. In line with section 33HA, nobody is subscribed to marketing automatically. We only send direct marketing to customers who have given a separate, optional and express consent for each channel (email, SMS, telephone or push notification), either at registration or later in Account > Marketing preferences, and consent can be withdrawn at any time. Every direct marketing communication includes an unsubscribe option, and we action opt-out requests promptly. Once a customer opts out of a channel, we stop sending them marketing through it.

BetStop registrations and self-exclusion. We check the National Self-Exclusion Register, BetStop, which applies to all of our wagering services, including Betting and Showdown. Customers registered with BetStop, and customers who are self-excluded with us, are never sent gambling advertising or direct marketing, in accordance with our obligations under the Interactive Gambling Act 2001 (Cth).

No targeting of minors or vulnerable persons. We do not direct advertising at people under 18 or at people who are vulnerable. We take care with where and when our advertising appears — including in connection with sporting fixtures, consistent with section 33I — and with the media and audiences we use, so that our advertising is not aimed at, or likely to have particular appeal to, minors.

Accurate and clear. Our advertising is truthful and not misleading. Terms and conditions that materially affect an offer or a product are presented clearly, and we do not depict gambling as a way to achieve financial security or success.

Placement and timing

We observe restrictions on the placement and timing of gambling advertising, including limits that apply around sporting fixtures under section 33I. We work with broadcasters, publishers and platforms to ensure our advertising is scheduled and placed in compliance with applicable rules and broadcasting restrictions.

Staff responsibilities and approval

All advertising and marketing material is reviewed for compliance before publication. Our marketing and compliance teams are trained on the NSW advertising provisions and the AANA Code, and material that does not meet these standards is not approved or released. We keep records of approved advertising.

Concerns and complaints

If you believe any upc0z advertising breaches the law or an industry code, please tell us. You can contact us at support@upc0z.com or through our Contact Us page, and we will investigate under our Complaints process. You may also report concerns about gambling advertising to Liquor & Gaming NSW using its report an issue form, and complaints about advertising standards can be made to the advertising self-regulation body, Ad Standards, through its complaint page.

Responsible gambling

Advertising is only one part of our broader commitment to responsible gambling. upc0z offers tools such as deposit limits and self-exclusion, and supports the National Self-Exclusion Register, BetStop, at betstop.gov.au. If gambling is affecting you or someone you know, the independent National Gambling Helpline (Gambling Help Online) can talk with you on 1800 858 858 at no cost and in confidence. Please see our Responsible Gambling page for more information.

Losing is the most likely outcome of any bet. Gambling Help Online offers free counselling on 1800 858 858 and at gamblinghelponline.org.au, and nothing you tell them is passed on.