Advertising Code

upc0z advertises and markets its wagering services responsibly and in accordance with New South Wales law. As a licensee of Liquor & Gaming NSW (licence 4597/2024/WB), we are bound by the advertising restrictions in the Betting and Racing Act 1998 (NSW) and by relevant industry codes. This page explains the rules that apply to gambling advertising in NSW and how we comply with them.

Gambling advertising can influence behaviour, including among people who may be at risk of harm. Our policy is to advertise in a way that is lawful, accurate and socially responsible, and that never encourages excessive or harmful gambling.

The NSW advertising provisions

The Betting and Racing Act 1998 (NSW) sets out specific prohibitions on gambling advertising. The provisions that govern our advertising and marketing are:

Section 33H — Prohibitions on gambling-related advertisements. This restricts the publication of certain gambling advertisements and sets the conditions under which gambling-related advertising may lawfully appear.
Section 33HA — Prohibition on direct marketing. This prohibits sending direct marketing to a person who has not consented to receive it, or who has opted out of receiving it.
Section 33I — Advertisements during sporting fixtures. This restricts gambling advertising in connection with, and during, sporting fixtures.
Section 33JA — Prohibited inducements. This prohibits advertisements that offer inducements — for example, inducements to open a betting account, to gamble, or to gamble or bet more frequently.

These are the advertising provisions we apply. We monitor changes to the Act and to associated regulations and update our practices accordingly.

Industry code

In addition to the law, upc0z follows the AANA Wagering Advertising & Marketing Communication Code published by the Australian Association of National Advertisers. The Code sets standards for the content and placement of wagering advertising, including requirements around responsible gambling messaging and not targeting minors. We treat the Code as a minimum standard and apply it across all of our advertising channels.

How upc0z complies

No inducements to open an account. Consistent with section 33JA, our advertising does not offer inducements to open a betting account, and we do not advertise sign-up offers, bonus bets, free bets or similar incentives as inducements to gamble or to bet more frequently.

Responsible-gambling taglines. Our advertising carries responsible-gambling messaging and taglines, and directs people who may need support to help services. We include this messaging clearly and consistently so that it is not obscured.

Honouring opt-outs and consent. In line with section 33HA, we only send direct marketing to customers who have consented to receive it. Every direct marketing communication includes a simple way to opt out, and we action opt-out requests promptly. Once a customer opts out, we stop sending them marketing.

BetStop registrations. We check the National Self-Exclusion Register, BetStop. Customers registered with BetStop are removed from our marketing and are not sent gambling advertising or direct marketing, in accordance with our obligations.

No targeting of minors or vulnerable persons. We do not direct advertising at people under 18 or at people who are vulnerable. We take care with where and when our advertising appears — including in connection with sporting fixtures, consistent with section 33I — and with the media and audiences we use, so that our advertising is not aimed at, or likely to have particular appeal to, minors.

Accurate and clear. Our advertising is truthful and not misleading. Terms and conditions that materially affect an offer or a product are presented clearly, and we do not depict gambling as a way to achieve financial security or success.

Placement and timing

We observe restrictions on the placement and timing of gambling advertising, including limits that apply around sporting fixtures under section 33I. We work with broadcasters, publishers and platforms to ensure our advertising is scheduled and placed in compliance with applicable rules and broadcasting restrictions.

Staff responsibilities and approval

All advertising and marketing material is reviewed for compliance before publication. Our marketing and compliance teams are trained on the NSW advertising provisions and the AANA Code, and material that does not meet these standards is not approved or released. We keep records of approved advertising.

Concerns and complaints

If you believe any upc0z advertising breaches the law or an industry code, please tell us. You can contact us at our support email (see Contact Us) or call 1800 858 858, and we will investigate. You may also raise concerns about gambling advertising with Liquor & Gaming NSW, and complaints about advertising standards can be made to the advertising self-regulation body, Ad Standards, at adstandards.com.au.

Responsible gambling

Advertising is only one part of our broader commitment to responsible gambling. upc0z offers tools such as deposit limits, time-outs and self-exclusion, and supports the National Self-Exclusion Register, BetStop, at betstop.gov.au. If gambling is affecting you or someone you know, free and confidential help is available from the National Gambling Helpline on 1800 858 858. Please see our Responsible Gambling page for more information.

Chances are you're about to lose. For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au.